Samsung US Newsroom
2023
Client : Samsung
︎︎︎Click the image to browse the Samsung US Newsroom
My Role : UIUX Designer(Junior)
The Goal : Redesign the Samsung US Newsroom website to create a cleaner, more minimalist interface while aligning with Samsung's brand identity.
Duration : 3-4 months
Key Contributions :
1. User-Centered Layout Optimization :
2. Competitive Research & Insights:
3. Iconography & Tag Redesign:
4. Responsive Multi-Platform Design:
My Role : UIUX Designer(Junior)
The Goal : Redesign the Samsung US Newsroom website to create a cleaner, more minimalist interface while aligning with Samsung's brand identity.
Duration : 3-4 months
Key Contributions :
1. User-Centered Layout Optimization :
- Redesigned the placement, size, and color of buttons to improve visual hierarchy and guide user actions effectively.
- Strategically reorganized elements to make the layout more intuitive and visually appealing, increasing subscription engagement.
2. Competitive Research & Insights:
- Conducted a comprehensive competitor analysis to identify trends and UI/UX best practices.
- Used findings to inform decisions that aligned the design with industry standards while maintaining Samsung’s unique brand identity.
3. Iconography & Tag Redesign:
- Created a cohesive icon system that reflected Samsung’s branding while enhancing functionality and user recognition.
- Designed article tags to improve content categorization and readability.
4. Responsive Multi-Platform Design:
- Designed and optimized 7 pages for both desktop and mobile versions, ensuring a seamless and consistent user experience across devices.
